For a customer, we transitioned to Server Side Tracking regarding GA4, but we kept Google Ads Tags active in web GTM and created another conversion “purchase sGTM Test” with server GTM.
Also, there is a conversion linker tag in weg GTM and in server GTM. So 2 times.
Is one enough and is there a difference between those?
Can this create a problem for tracking, if firing it 2 times?
We experience a big difference between those two Google Ads conversions. web tracks 2x more compared to the server conversion.
Did anyone experience something like this and found a solution?
This means that you either have a problem in the tracking configuration, i.e. events for some reason do not always get to the server to trigger the Google ADS tag, or conversions do not work in the same conditions, for example:
one of them is not configured for consent
duplicate triggers, e.g. inline code or integration sends data to the same conversion in parallel.
In my experience the most common cause is a problem in the GA4 configuration which causes conversion events to sometimes be sent directly instead of via sGTM. This causes the Google ADS tag on the server to fail.
Below is a link to an article on a different topic, but there is a section about this problem:
In my experience the most common cause is a problem in the GA4 configuration which causes conversion events to sometimes be sent directly instead of via sGTM. This causes the Google ADS tag on the server to fail.
Below is a link to an article on a different topic, but there is a section about this problem: Unassigned and not set traffic source in GA4 - Stape.
As you can see, it is a lot less in google ads for 2025-03-08.
The web conversion has 76 conversions, the SST has only 62 conversions
How can it be less than half while google claims with Consent Mode it even models additional conversions?
