Once a conversion has already been reported to Google Ads, you can adjust the conversion at a later point in time in the Google Ads API.
This tag allows you to make the following changes to a specific Google Ads conversion action:
- Enhance: add first party user identifiers to the conversion, such as: email, phone etc.
- Restate: change the value of the conversion.
- Retract: negate the conversion so that its total value and count are zero.
Useful Resources
Open Source
The Google Ads Conversion Adjustments Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.
