GAds Dynamic Remarketnig

Google Tag Manager Server Container
1

The remarketing tag works correctly and sends parameters to GAds (Setting: Data source > Event data), if I go to GAds, in the management of “data sources” > “Google Ads Tags” I see the parameters sent, but if I go to "Retail " I don’t see any input parameters (Id) or any match rate with the feed.

In GTMs (with CoMo V2 running) I correctly remapped and renamed the “keys” of the “Items” object array of GA4 (Id, google_business_vertical) and then assigned it via a Transformation to the GAds tag.

It seems to me that the necessary parameters are all there, both in Items and in general in the event data.

Suggestions?

2

here’s the tooltip of that Event Data field.

Screenshot 2024-10-14 at 15.10.39
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anything you want to make sure is added - you can add explicitly by picking custom configuration and giving it the needed variables

3

Hi,
What data does “Dynamic Remarketing server side” need?
How should they be passed to the GAds remarketing tag?
In the Tag Client side I have a precise input field where to pass the data via a variable.

Could you show me a correct configuration of a GAds (dynamic) remarketing tag and the data that is passed to it?

Thank you.

4

Hi @Alessandro_Salerno,

You need to rely on official documentation: Google Ads dynamic remarketing - Tag Manager Help

As for any platform you can pass the required data to the GA4 event payload which is sent to the server container, on the server get it from the event data and add it to the remarketing tag.

5

Hi,
I followed the tag guide but it doesn’t work because it probably refers to the client side tag version.

In the server side tag I don’t have the possibility to insert a variable to pass the object array of the items [{ id: 123, google_business_vertical: “retail” },{}…]

If I check the Google Ads account the tag works but in the “retail” section there is no incoming product ID and therefore no match with the feed.

What I want to know is how do I pass this data to the tag?

Should I modify (with a transformation) the array items and add them?
Do I have to pass them with custom parameters?
Is it sufficient to leave the incoming GA4 client data untouched?

Thank you

7

In the server side tag I don’t have the possibility to insert a variable to pass the object array of the items [{ id: 123, google_business_vertical: “retail” },{}…]

why exactly can’t you? please see below

Screenshot 2024-10-25 at 12.31.45
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8

Hi Alex,
thanks for your reply.

So I have to use custom parameters to pass the data.

I will try this setup again hoping it works.

9

This setup is working for you?

I want to implement it on my tracking to.

10

HI,
I’m trying to pass all product IDs as a string (comma separated) into a custom field “id” and added a custom field for google_business_vertical “retail”.

It seems to work, but I’m debugging these days and I’m not sure it’s the best way.

Maybe Alex or Dan can give us more information.

11

there’s a native parameter for this, called ecomm_prodid, which is an array of product ids:

you can generate this client side with our Tag Manager Template Gallery or use your own custom js.

12

Hi @Dan ,
I found 2 documents for dynamic remarketing from Google.

Link 1: Dynamic remarketing events and parameters - Google Ads Help

Link 2: [V2] AdWords Dynamic Remarketing - Tag Manager Help

Could you please guide me which one should I follow?

Is the Link 2 for old google ads account?

Thanks.