GA4 Advanced Tag

Hey There,

Looking to implement the GA4 Advanced Tag, and was wondering:

  • Can I run only the GA4 Advanced Tag? As In not run this GA4 in Web?
  • It is possible to set the debug_mode on the request so I can see the events in GA4 Event Debugger?
  • Is the Event Data Option working, or is this in real beta?

I am kind of following this guide:

I have created a tag with my measurement ID with a page_view trigger, so it looks like this:

Thanks Heaps


GA4 Advanced tag is usually used if you want to overwrite some technical parameters of a GA4 hit that you can’t do with the standard GA4 tag. In other cases there is no sense to use it instead of the standard GA4 tag.


Understood, thanks!