Hi everyone
I have high fbp and low fbc. How is this possible? Something wrong in setting?
Considering that all my traffic come from Meta
Thank you
fbp is a browser id, fbc is a click id. Having 100% fbc would mean all of your user come from FB ads, which is unlikely.
Yes but fbc is like 20% when i know must be 50 or 60%
How did you determine it should be 50 or 60%?