FBC doesn't get higher than 80%

In Facebook Matching Rate I get only a orange ‘ok’ because the FBC is not getting above 90%.
Any ideas for improvement?

fbc = click_id, if you want more of that to pass through you need more people coming from paid advertising.

does it get to 100% if all consecutive clicks come from FB Ads only?

it can be 100% if 100% of your traffic comes from paid FB ads, and assuming they don’t clear cookies and don’t switch devices

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