ExoClick Tag for GTM Server-Side

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This server-side tag allows you to track ExoClick conversions via server-to-server (S2S) postbacks and handle Click ID storage directly from your Google Tag Manager Server container.

Features

  • Event Support: Handles Page View (for storing Click IDs) and Conversion (for tracking goals).
  • Cookie Management: Automatically extracts the Click ID from the URL during a Page View and stores it as a first-party cookie.
  • Cookie Syncing: Optional feature to fire browser-side pixels to synchronize cookies across ExoClick domains when no Click ID is found in first-party cookie or the Click ID value is invalid.
  • Optimistic Scenario: Option to trigger gtmOnSuccess() immediately without waiting for the API response.

Configuration

1. Event Type

  • Page View: Fires when a user reaches the landing page to store the Click ID in the _exoclick_cid first-party cookie.
    • Click ID URL Parameter Name: The query parameter name for your {conversions_tracking} token (e.g., exotracker).
    • Cookie Settings: Define Expiration (days), Domain, SameSite and HttpOnly flag for the Click ID cookie.
  • Conversion: Sends a postback to ExoClick.
    • Click ID URL Parameter Name: The query parameter name for your {conversions_tracking} token (e.g., exotracker).
    • Goal ID: Found in the “ID” column of your ExoClick Conversion Tracking tab.
    • Click ID Value: The unique tracking ID. If not set, it will be automatically read from the _exoclick_cid first-party cookie.
    • Conversion Value: Required in case you are using dynamic values on this Conversion Goal.
    • Enable cookie syncing: Enables third-party cookie-syncing pixels from the browser (e.g., to s.chmsrv.com, s.pemsrv.com, etc.) if the server-side conversion request fails due to no available Click ID to be used or due to an invalid Click ID.

2. General Settings

  • Use Optimistic Scenario: Check to fire the tag success trigger regardless of the actual API result.
  • Ad Storage Consent: Choose “Send data in case marketing consent given” to abort execution if ad_storage is not granted.

3. Logging

  • Logs Settings: Options to log to console “Always”, “Never”, or during “Debug and preview”.
  • BigQuery Logs: Enable to log full event data to a BigQuery table.
    • Project ID: Defaults to GOOGLE_CLOUD_PROJECT environment variable if empty.
    • Dataset ID: Required.
    • Table ID: Required.

Open Source

The ExoClick Tag for GTM Server Side is developed and maintained by the Stape Team under the Apache 2.0 license.

GTM Gallery Status

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