Effinity Tag for Google Tag Manager Server-Side

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The Effinity Tag for Google Tag Manager Server-Side enables you to send conversion data directly to the Effinity affiliate marketing platform from your server. This server-to-server integration provides a more reliable and secure method for tracking sales and leads from your affiliate campaigns.

The tag supports two main actions:

  • Page View: Captures Effinity tracking parameters from the URL and stores them in a cookie for later use.
  • Conversion: Sends sale or lead data to Effinity, attributing it to the correct affiliate campaign.

How to Use the Effinity Tag

Page View Tracking

This tag should be set up to fire on all page views to capture affiliate tracking IDs from the URL.

  1. Add the Effinity Tag template.tpl file to your server container.
  2. Set the Action Type to Page View.
  3. (Optional) Configure the Cookie Settings (Domain, SameSite, Expiration) as needed.
  4. Set up a trigger to fire the tag on every page view (e.g., when your page_view event fires).

Conversion Tracking

This tag should fire when a conversion (a sale or lead) occurs.

  1. Add the Effinity Tag template.tpl file to your server container.
  2. Set the Action Type to Conversion.
  3. Select the Conversion Type (Sale or Lead).
  4. Enter your Effinity ID.
  5. Specify the Consent field.
  6. Provide the Order or Lead ID.
  7. For Sale conversions, specify the Value and Currency Code.
  8. (Optional) Configure other parameters like Voucher Code, Payment Type, Cart Details, Attribution Type or Custom Fields.
  9. Set up a trigger to fire the tag when a conversion event occurs (e.g., on a purchase or generate_lead event).

Useful Resources:

Open Source

The Effinity Tag for GTM Server-Side is developed and maintained by the Stape Team under the Apache 2.0 license.

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