Tag is deprecated because Meta deprecated Offline Conversions API. More information.
Please use the new method of tracking offline conversions.
Facebook offline conversion tag for server Google Tag Manager container allows sending events to Facebook offline conversions.
Event Name Setup Method- choose a standard event name, custom event name, or automatically generate an event name using inherit option.API Access Token- generate API access token in FB business manager.Offline Event Set ID- create FB offline event set.Upload Tag- Track your event uploads. Example: monthly, in-store uploads. This field is required.Namespace id- Scope used to resolve extern_id or tpid. It can be another data set or data partner ID. Example: 12345. Optional field.Server Event Data Override- use to send parameters: event time, currency, value, content type, contents, order id, and item number.User Data- use to send parameters:: email, phone, gender, date of birth, first/last name.Custom Data- add custom data.Logs Settings- determine if you want to use stape logs.
To set up FB offline conversion tag, you will need:
- FB app
- FB offline event set
- Facebook system user
How to use Facebook offline conversion tag
Open Source
Facebook Offline Conversion Tag for GTM Server Side is developing and maintained by Stape Team under the Apache 2.0 license.
