The Cordial Conversions API tag for GTM Server Side allows you to easily track e-commerce conversions and send order data directly to Cordial’s backend.
It is specifically designed to work seamlessly with Cordial’s dynamic item schema and features built-in attribution caching. By firing this tag on page views, it will automatically capture Cordial click identifiers from the URL and securely store them in first-party cookies to attribute future server-side orders accurately.
Useful Links
Configuration
Event Type
-
Page View: Extracts Cordial attribution identifiers (
mcIDandlinkID) from the page URL and stores them in secure 24-hour cookies. No API request is sent. -
Order: Builds the order payload using event data, retrieves any cached attribution IDs from cookies, and sends a
POSTrequest to the Cordial Orders API. -
Create Contact: Builds a contact payload from the Contact Fields table and sends a
POSTrequest to the Cordial Contacts API. -
Update Contact: Builds a contact payload from the Contact Fields table and sends a
PUTrequest to the Cordial Contacts API, addressing the contact by its primary identifier or a secondary identifier.
Open Source
Cordial Conversions API tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.
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