Hi Here,
I am currently setting up server-side tracking for Google Ads. The website involves a third-party domain for booking, which means the domain changes during the booking process. For example, the main domain is movies.com, but clicking on “Book Now” redirects to cinemas.com/moviename. Therefore, I need to configure cross-domain tracking for Google Ads.
In the server-side Google Tag Manager (GTM) container, I see a checkbox labeled “Accept incoming linker parameters” in the Conversion Linker tag. However, unlike the web container, this setup does not have a field for specifying domains. My question is how to enable cross-domain tracking for Google Ads conversions in server-side GTM.
In the Google Ads account, under “Data Manager,” the UI resembles that of GA4, and there is an option to set up cross-domain tracking.
I am unsure which method is correct and will work properly, as debugging this may be more challenging compared to GA4.
Any help or suggestions would be greatly appreciated.
Thanks!