Hi Stape community,
Using Stape’s existing templates, I’ve successfully implemented Offline Conversion uploads to Google Ads and Meta from our server-side GTM setup.
I’m now looking to achieve a similar server-side setup for CM360 / Floodlight (and potentially DV360). We already capture and persist all required attribution identifiers on our side (e.g. dclid, gclid) and want to upload conversion events in a comparable way to how the Google Ads Offline template works.
I know APIs exist to upload this data programmatically however, I can’t see any existing Stape templates or built-in auth proxies that support CM360/Floodlight conversion uploads.
Has anyone:
- Implemented CM360/Floodlight offline conversions via sGTM?
- Built a custom tag template or used middleware to handle CM360 OAuth and uploads?
- Worked with Stape on a custom solution for this?
Any pointers would be greatly appreciated.
Hi Syed,
Has anyone implemented CM360/Floodlight offline conversions via sGTM?
No, there is currently no standard or native mechanism to handle CM360 Offline Conversion uploads within the sGTM ecosystem. Unlike Google Ads, which has a dedicated “Offline Conversion” tag supported by both Google and Stape, CM360 uses a specialized API (batchinsert). This API is not currently supported by any built-in sGTM tags. While standard Floodlight tags exist for real-time web events, they cannot be used for the “delayed” upload of offline data from a CRM.
Is there a custom solution or a way to handle authorization?
Our team has researched this extensively within the Stape. The primary blocker is the Authorization Gateway. Unlike Google Ads, where Stape provides an “Auth Proxy” to automate the connection, CM360 requires a specialized enterprise authentication flow that is not currently supported by any built-in sGTM or Stape “bridge.”
I hope my replies were helpful!