Hi there,
We are writing GA4 order data from sGTM into BigQuery. I just found stape’s channel flow tag and I’m wondering how do I extract each marketing interaction UTMs, so I can send this data into our BigQuery table. Is it with event data variables?
Another one. I checked the Tag’s code and found that there’s all UTMs, not just source/medium. Is this correct or these other UTMs aren’t working? Thanks.
Hi Alex,
How can I create variables for the full channel flow so I can send them as parameter in a GA4 tag? I guess creating a cookie variable but whats the cookie name exactly? Is it “channel_flow”? Thanks for your patience
Also specifically, we are using shopify webhook data to write order data into bigquery. I wonder how we can include the channel flow in the writer tag. I mean this is done with variables but not sure. Thanks again.
Yes, you can use a standard variable to retrieve cookie data. The names of the cookies correspond to what I wrote above, but you can also check this in your browser.
How to add this data to BQ depends on your current setup and I am unlikely to be able to give you the right method, you need to see how it works for you.
If you are sending webhooks from Shopify directly to BQ - you need to have the channel flow data stored in Shopify, for example in the order attributes, so you can add it to the webhooks for BQ.