Channel Flow tag for Google Tag Manager Server Side

Template Gallery Updates
1

Channel flow tag for the Google Tag Manager server container stores the source/medium of users’ first interaction, last one, and all in between interactions in cookies.

Cookie names of Channel Flow tag:

  • Channel_flow - records the source/medium flow of all user interactions with the site
  • Channel_flow_first - records the first source/medium
  • Channel_flow_last - records the last source/medium

Useful Resources

Open Source

Channel Flow Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.

GTM Gallery Status

:green_circle: Listed

GitHub

:green_circle: Repository

2

stape-io/channel-flow-tag — updated: view commit

  • Group URL Source and Referrer Source into a new configuration group with enhanced validation and default values
  • Add new parameters: Search Engines Regex, Referrer Exclude and Ignore expressions for better referrer filtering
  • Introduce options to store first and last occurred UTM parameters in cookies with customizable cookie lifetime
  • Add Tag Execution Consent Settings group to control tag execution based on user consent status parameters
  • Implement consent check logic to conditionally skip tag execution if required consent is not granted

GTM Gallery Status

:green_circle: Listed