Change Conversion Value of Reported Conversions

Server-Side Tagging for Shopify
1

Hi I’m using server side for Shopify and every is working great!

How do modify the conversion value of [add_to_cart] and [being_checkout] so that I can set these events to primary conversion and have the smart campaigns optimize for conversion value.

I was thinking
[add_to_cart] @ 10% CV
[being_checkout] @ 20% CV

I’d still like to keep [purchase] at the full value.

Is there any documentation on this for stape’s setup or another post I could look at?

2

Google Ads Tag have an input box for value. Put your calculated N% there and you’re done

3

Thanks for the help Dan! I tried the Google Conversion Action

thisdidntwork
thisdidntwork1058×632 53.8 KB

so do you mean google tag manager tag

5

This refers to the Google ADS tag in your GTM containers. In your screenshot of the conversion settings in the Google ADS interface, you can only specify a static value.

6

Thanks Alex, I figured it out. I went ahead and deleted all the supplied tags and triggers and made a whole bunch of triggers and tags in GTM Web to shoot them through GTM server at Google Ads to take care of fractional and percentage funneling of Conv and CV for microconversions. I set the Google Ads interface to 0 for these tags and they are all firing away!