Braze sGTM vs braze Client SDK

[Marius]

Hi, I have added the stape.io braze sGTM tag.
At the moment, the tag only fires when I provide an external_id or braze_id - so it does not track anonymous users. The braze Client SDK instead tracks customers without a login as anonymous users and provides a random braze_id.

So two questions:

1. Do you have any information if braze prefers a hybrid setup or a server-only setup?
2. If hybrid, how can we deduplicate the events?
3. If server-only: How can we identify anonymous users as well?

[giovaniortolani]

Hi @Marius,

@Marius

1. Do you have any information if braze prefers a hybrid setup or a server-only setup?

Unfortunately, no. We haven’t found anything about that in their docs.

@Marius

2. If hybrid, how can we deduplicate the events?

I’m not sure this is currently possible. They don’t offer any parameters to send an Event ID or something like that.

@Marius

3. If server-only: How can we identify anonymous users as well?

Do you mean: track anonymous users? If so, we can add a task to our backlog for adding this feature to the template. (A checkbox that enables generating a random Anonymous ID, use it as the braze_id and save it into a cookie).