Anonymize Users for TikTok & Meta

Will the Anonymizer Power Up also strip out data that is sent to TikTok & Meta?

Do you need to turn on User Agent Info Power Up to collect that all of that data? It’s weird because the Anonymizer Power Up anonymizes that data even though it may not be collected? Is that right?

Thanks,
Andrew

Hi @Andrew_Hendel,

Anonimizer power-up is basically a layer in front of sGTM that can anonymise or cut some data from GA4 payload.
You can read more about how Anonimizer works here:

If your TikTok & Meta tags work based on GA4 hits that go through anonimizer - spoofed data there will also be changed for TikTok and Meta.
In other words, if you for example change IP address in anonymizer - the hit to the server comes with changed IP address and will be used in this form for other tags that works on that hit as well.