Affiliate Conversion tag for Google Tag Manager Server Side

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An affiliate conversion tag stores a unique identifier from the URL in the user’s browser.
It can also send a conversion event to the destination URL with specified parameters.

How to use the Affiliate Conversion tag

Affiliate tag can track two event types:

  • Pageview event gets a parameter from the URL and stores it on the cookies. The tag allows to configure URL parameter name and set cookie lifetime.
  • Conversion events send a request to the affiliate conversion URL. Using this tag, you can add affiliate URL, select request method type (GET or POST), send query parameters. It also has an option to clear stored parameters when the user converts.

Useful links:

Open Source

Affiliate Conversion Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.

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