20% revenue discrepancy

Server Google Analytics
1

Hi there

I have set up server side tagging for a client. I have done it several times for other clients.

On this client there has been a revenue discrepancy (about 20%) in GA4 compared to their webshop system (Dandomain - a danish provider) the last couple of months.

Have someone tried this before? It seems to be setup correctly, but there must be something i have overlooked.

FYI: The system, Dandomain, sends automatically events to GA4, so this is not setup in GTM.

2

Hi:)
If you are sure that your tracking setup is correct, check whether the purchase value includes taxes, shipping, or other additional costs.

3

Hi

Thanks for your answer :slight_smile:

First i thought it was because of the taxes. But when a look into the items that’s being sold in GA4, then the revenue is including taxes.

I’m awaiting my client to create a user for the backend of the shop and hopefully i find the “problem” here :slight_smile: